We don’t follow timelines; we build them.
Six Years in the Making
Every great company starts somewhere. Ours started with a late-night dinner conversation, an idea, and a healthy dose of curiosity.
Six years ago, we set out to explore how organizations could innovate with more confidence, more empathy, and a little less fear of the unknown.
Since then, we’ve teamed up with bold thinkers, curious leaders, and brave organizations to turn uncertainty into momentum and ideas into things you can actually point to. Scroll to see how innovation travels.
What’s Next
This anniversary isn’t a victory lap. It’s a stretch and a deep breath. We’re excited for what’s ahead: new partners, new challenges, and new ideas worth testing. If the last six years taught us anything, it’s that the best work is still in front of us. Thank you for being part of the journey so far.
Now let’s build what’s next!
The Spark
Where “What if?” became our favorite question
Every great innovation story starts with curiosity and maybe a little audacity. Ours began with a late-night conversation and a bold goal: turn our clients’ toughest business challenges into achievable, real-world solutions—by first understanding the people behind them.
On February 11, 2020, we officially opened our doors (yes, with a ribbon cutting). We brought together brave thinkers who believed that empathy is not optional; it’s essential. We asked uncomfortable but necessary questions to make sure we weren’t just solving “a” problem, but the “right one”. From there, we tested ideas fast, learned even faster, and built the culture, tools, and trust that would fuel everything to come. Here’s a snapshot of what we did:
- Launched 3 props to illustrate AR, Blockchain, and Computer Vision applications
- Conducted our first innovation workshop with a financial services client
- Launched our virtual tour (we have COVID to thank for that)
Building Innovation Communities
Whiteboards are optional, but results are required
Year 2 is when things got real. Ideas jumped off the whiteboards and into the world through workshops, pilots, and experiments designed to learn, iterate, and improve—with the end user always front and center. Early wins built momentum, and innovation began proving its value where it mattered most.
We connected with more people, carved out our place in the local community, and started sharing the power of technology in ways that were practical, human, and impactful. These are a few of our proudest accomplishments:
- Launched 3 props to illustrate IoT, Digital Twin, and Blockchain applications
- Hosted our inaugural Innovation Jam, inviting students to solve challenges seniors face when aging at home
- Launched our Speaker Series of panel discussions to spark conversation among tech and business leaders on emerging technology, including Blockchain, Digital Twins, AI and Machine Learning
- Conducted a Blockchain training with a Fortune 500 company
Less Talking, More Doing
Still experimenting, but now with muscle memory
By Year 3, we found our rhythm. Processes smoothed out, problem-solving matured, and teams began showing up not only with ideas but also with real challenges centered on real user needs. We proved that consistent, user-centered action is where the magic happens. Don’t believe us? Here’s what we did:
- Launched the Go Studio Problem Framing framework
- Conducted a Problem Framing workshop with a payments technology provider
- Conducted Problem Framing and Design Thinking workshops with a financial institution
- Launched our Demo Day event series to highlight start-ups in the emerging technology and innovation space
Big Ideas, Bigger Reach
Turning collaboration into a competitive advantage
Year 4 was all about expansion. Partnerships grew, challenges became more complex, and collaboration became our secret sauce. By bringing diverse perspectives together, we ensured solutions weren’t just clever but meaningful and usable.
Our impact stretched beyond individual projects, shaping how teams across the organization approached innovation with empathy and shared ownership. We proved what we always knew: innovation isn’t a solo sport. We:
From Cool Ideas to Real Change
Not just impressive but actually important
Year 5 focused on the impact that truly mattered. We deepened our roots locally, working closely with technology hubs and universities to teach, mentor, and inspire the next generation of innovators to lead with empathy and intention.
We reinforced a core belief: innovation is a skill you build for life, and a mindset available to all. That drove our accomplishments for the year:
- Hosted our sixth Speaker Series, diving into Quantum Computing
- Conducted an OpenAI workshop with a Fortune 500 company
- Developed and launched an AI Governance Committee
- Launched the Georgia Fintech Academy Innovation Program powered by Go Studio
- Conducted our first research project in partnership with Kennesaw State University
- Introduced our Healthcare AI Assistant Prop
Still Curious and Even Bolder
Experience meets ambition
Just when it might’ve been tempting to get comfortable, we leaned in harder. We continued asking better questions, challenging assumptions, and designing future-ready solutions with the end user always in mind.
Because for us, innovation isn’t about chasing shiny ideas—it’s about solving the right problems, for the right people, in the right way. Across this whirlwind of a year, we:
- Launched 2 props to illustrate the Future of Convenience and Quantum Computing applications
- Conducted a Problem Framing workshop for a healthcare platform
- Hosted our second Demo Day event, this time exploring AI Security
- Developed a proof of concept (POC) for an app and commercially launched it for an outdoor lifestyle client
- Hosted our seventh Speaker Series to take on the future of AI
- Collaborated on our first University of Georgia capstone project
Let's work together
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